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NR 2005-30
December 29, 2005

Contact: Ed Wilson
Mark Oldfield
Don Drysdale
(916) 323-1886

DOC URGES ROSE BOWL SPECTATORS TO SCORE WITH RECYCLING
At the stadium and at home, keep bottles and cans in the game

SACRAMENTO – The Department of Conservation (DOC) is teaming up with the Los Angeles Conservation Corps (LACC) to score points for the environment during the January 4 Rose Bowl. When the University of Southern California and Texas face off for the national championship in Pasadena, spectators at the stadium and fans at home alike are urged to recycle the bottles and cans emptied during game festivities.

“During big football weekends, when Californians are enjoying their favorite beverages as they watch the games, it’s important to remember that bottles and cans deserve a chance to get back in the game,” DOC Director Bridgett Luther said. “With a new year upon us, let’s all renew our commitment to recycle every bottle or can we empty.”

During the game the LACC will gather aluminum, glass and plastic beverage containers emptied by fans at pre-game tailgate parties, while (weather permitting) the DOC will hand out recycling information and exhibit products made from recycled content. This is the fourth consecutive year that the LACC and DOC have partnered to encourage recycling at the Rose Bowl. Fans at home can participate in the day’s recycling efforts as well by making sure to deposit their empty containers into recycling bins.

“Californians save energy, natural resources and landfill space when they recycle,” Luther said. “If they take their California Refund Value bottles and cans to a recycling center, they can redeem them for cash.”

During the past three Rose Bowls combined, the LACC collected approximately 94,000 aluminum cans, 60,000 plastic bottles and 27,000 glass bottles. The DOC estimates that Californians will put roughly 33 million containers of beer, soda, water and other refreshments into recycling bins during Rose Bowl weekend, but more than 22 million bottles and cans, worth about $1 million in CRV, are likely to be thrown away.

In addition to cash, these trashed beverage containers represent a substantial loss in resources. For example, the 60,000 plastic bottles recycled by the LACC during the past three Rose Bowls would provide enough fiber to make 3,750 USC and Texas T-shirts. Each aluminum can recycled saves enough energy to run a television for nearly three hours, roughly the time it takes to watch the Rose Bowl. And glass can be recycled again many times over into new glass, saving energy and raw materials each time.

The DOC also has recycling tips for fans watching at home: Set out a clearly marked box or bag for bottles and cans and put it near the trashcan or where it is accessible for game-day revelers. When this receptacle is full, empty it into your curbside recycling bin or take the contents to a recycling center for redemption. A fun way to get kids in the habit of recycling is to put them in charge of recycling duties and let them keep the redemption money when the containers are turned in.

Consumers can find their nearest recycling center by calling 1-800-RECYCLE or visiting www.bottlesandcans.com and using the recycling center locater by zip code. Most beverages in aluminum, glass and plastic containers are subject to CRV, including water, soda, beer, sports drinks, coffee and tea drinks, fruit juice in containers 46 ounces or smaller and vegetable juice in containers 16 ounces or smaller.

In addition to promoting beverage container recycling, the Department of Conservation maps and studies earthquakes and other geologic phenomena, classifies areas containing mineral deposits; ensures reclamation of land used for mining; regulates oil, gas and geothermal wells; and administers agricultural and open-space land conservation programs.

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