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NR 2003-34
November 19, 2003

Contact: Ed Wilson
Mark Oldfield
Don Drysdale
(916) 323-1886

2003 GREEN GIFT GUIDE™ OFFICIALLY RELEASED
One-Of-Kind Catalog Gives Bottles and Cans a Second Chance

Sacramento – With bottles and cans piling up in America’s landfills at an alarming rate of more than 250 million a day, the California Department of Conservation has released its annual Green Gift Guide™ to help consumers “close the loop” on recycling.

Available now at www.bottlesandcans.com, this national catalog of “What’s Hot in What’s Recycled” is designed to promote recycled products and help divert billions of beverage containers from the trash.

In California alone, about 100 million plastic water bottles will end up in the trash between Thanksgiving and New Year’s Day. If recycled, those water bottles could be used to make 48,000 sweaters, 220,000 t-shirts or 220,000 square feet of carpeting.

The Green Gift Guide™ showcases easy-to-find gifts such as an all-weather L.L. Bean® Adirondack chair made from recycled plastic jugs, Birkenstock® socks made from recycled plastic water bottles, beautiful dinnerware made from recycled glass bottles and decorative items made from recycled aluminum cans.

“Surprisingly, many consumers simply aren’t aware of all the wonderful products that can be made form recycled bottles and cans,” said Darryl Young, California Department of Conservation director. “In addition, there is a real misconception that ‘green’ products are harder to find or more expensive. We are hoping that the Green Gift Guide™ will help dissolve that myth.”

In addition to a variety of gifts made from recycled material, the 2003 Green Gift Guide™ includes simple hints and suggestions on how to shop for creative, eco-friendly products, conserve natural resources, save energy and simple “green living” tips for year-round.

Environmentally friendly gifts and holiday materials can be found at a number of mainstream consumer stores, as well as a variety of online shops. From wrapping paper and greeting cards to affordable one-of-a-kind items, the guide provides a range of ideas on how to make this season more “green.”

"Recycling bottles, cans and other items is just part of the solution,” said Young. “Shopping for recycled-content products helps close the recycling loop by increasing demand for recycled materials.”

California is one of 10 states with a beverage container-recycling program. The Department of Conservation administers the California Beverage Container Recycling and Litter Reduction Act, which became law in 1986. The primary goal of the act is to achieve and maintain high recycling rates for the billions of aluminum, glass and plastic beverage containers included in the program.

Consumers pay CRV (California Refund Value) when they purchase beverages from a retailer. The deposits are refunded when empty containers are redeemed through local recycling centers. Along with the Green Gift Guide™, more information on the state's beverage container recycling program is available at www.bottlesandcans.com, or, within California, by calling 1-800-RECYCLE.
 

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